Passion Driven Economy coined and clarified

This map is the first-ever publication to depict the Passion Driven Economy (PDE), coined and clarified by Linda Kentaur Nordfors. In a single page, it provides a summary of this highly prevalent yet widely misunderstood economy operating alongside the market-driven system.  #### Containing an overview of the PDE’s three cornerstones, complete with corresponding Pain and Gain areas, this map is both comprehensive and easily accessible. #### A COLLECTOR’S EDITION, this version is hand-colored and signed by Kentaur, a passion-driven artist and economic thinker. #### To note: The term Passion Driven Economy was originally coined and defined by Kentaur in 2019. Not to be confused with the Passion Economy as described by economic journalist Adam Davidsson. #### 
How Kentaur uncovered the Passion Driven Economy #### “As a young artist, I was determined to make a living from my art. I despised conventional sales and felt there had to be another way to claim power over my value. From that longing emerged my Green Square Method (2008), a process for translating my passions – the reason I make art – into customer value, with a price tag that buyers could understand. Empowering my own terms for my art, while making a living in a market-driven world. It worked! Soon enough, I was asked to teach the method. To my surprise, it helped all kinds of creative entrepreneurs and I began to see themes emerging. Shared perks and drawbacks – gains and pains – in how we “creatives” work, whatever our output.  Take sales. The majority of willful, creative, engaged entrepreneurs hated it. They wanted and needed money but despised prioritizing profit above all. Adjusting to external demands frustrated them, yet they loved their audiences and customers. Unable to embrace the market-driven mindset with heart, they lacked a term – or system – that seemed to fit. And the word entrepreneur? No, thanks. The more I researched, the more I understood we were operating within a value system other than the predominating one. With its own complex, fully functioning, and immense logic, well worthy of a name and explanation.  I continued making art, while this economic thinking pulled me deeper into its folds. I wasn’t imagining this other economy. It was highly functioning around the globe, offering an alternative to endless growth. When the term Genuine Growth dawned on me, I became…  obsessed. I had to understand this invisible system and explain it. To help the many struggling to make a living from their work without compromising what they know in their hearts is true to them. It felt like I was staring a Big Puzzle Piece of Human Sustainable Society in the eye.
 A piece unnamed and unquantified.
 Until I gave it a name and drew the map.
 Looking back now, it feels like magic. An initial spark of desire to understand why creative, passionate, driven people hated sales ended up as the Passion Driven Economy. An intelligent, dynamic system I did not create, yet one I identified and defined.  #### May my work empower the passion driven to continue driving the co-creation of a more sustainable, diverse, and human world.” In drive and devotion /Linda